QR codes are becoming a common sight in the UK, used for all sorts of things, from innovative marketing campaigns to museum guides. The codes can be a great way for people to get more information about a topic right there and then.
In my day job at Inteeka we have been looking at ways of using QR codes in the estate agent industry, where it's important for potential customers to be able to get at property information with ease.
By scanning a QR code, potential tenants or buyers can be taken directly to the estate agent's mobile site, giving detailed information about that specific property; they can find out pricing information, photos of the interior and any other important information, as well as letting the customer register their interest while they are still thinking about it.
To let estate agents try out QR codes for their own portfolio of properties, Inteeka is launching a service called Tag Street, allowing agents to order QR code stickers and signage boards they can attach to their existing property marketing signs. Both boards and stickers will be free (with the exception of postage) and estate agents will only pay if their customers are making use of the boards to view property information.