Smokers turn to geography

camel_advert.jpgIt's interesting to see at the moment that cigarette companies seem to be turning to geography to help market their products in Germany.

Camel is using advertising it's brand on Bus stops (see left, ignore reflections) using a tactic reminiscent of Multimap's advertising in the UK a few years back which made street patterns in London into shopping trolleys, computer mice, etc. In this case Camel have made a camel shape out of the streets and pen annotations on the map.

Meanwhile, Marlboro are advertising the chance of winning some cool looking new GPS navigation devices. Shame I don't smoke, it'd be nice to have one of those things.

I wonder what the sudden attraction to geography is for the tobacco companies? Is it things like Google Earth that have made their customers more aware and more receptive to maps and location?